AF Reserve News

Reserve Recruiting Service rolls out mobile marketing platform
Tech Sgt Jose Neri, a recruiter with Team March, works the pull up bar area of the new mobile marketing platform at the March Air Reserve Base Air and Space Expo.The MMP is an interactive a marketing tool that will increase awareness and audience engagement, generate leads, and educate influencers about the Air Force Reserve. (Air Force photo/Master Sgt Chance Babin)
Reserve Recruiting Service rolls out mobile marketing platform
A look at the new Air Force Reserve mobile marketing platform. The MMP is a marketing tool that will increase awareness and audience engagement, generate leads, and educate influencers about the Air Force Reserve. The MMP is equipped with large high definition touchscreen that feature interactive quizzes and games, and a photo booth for attendees to take photos against pre-loaded Air Force Reserve branded backdrops. It also features a pull-up bar for those looking for something more physical. A unique feature on the MMP is a charging station. (Air Force photo/Master Sgt Chance Babin)
AFRC Recruiting Service rolls out mobile marketing platform
Master Sgt Chuck Wandzilak, a recruiter at Team March, assists a air show guest with sending his photo to himsself as part of the Air Force Reserve photo booth, which is part of the new Air Force Reserve mobile marketing platform at the March Air Reserve Base Air and Space Expo. The MMP is an interactive a marketing tool that will increase awareness and audience engagement, generate leads, and educate influencers about the Air Force Reserve. (Air Force photo/Master Sgt Chance Babin)
AFRC Recruiting Service rolls out mobile marketing platform
Master Sgt Marcus Hearns, a recruiter at Team March, talks to an air show attendee at the charging station of the new Air Force Reserve mobile marketing platform at the March Air Reserve Base Air and Space Expo. The MMP is an interactive a marketing tool that will increase awareness and audience engagement, generate leads, and educate influencers about the Air Force Reserve. (Air Force photo/Master Sgt Chance Babin)
AFRC Recruiting Service rolls out mobile marketing platform
The commander of 4th Air Force, Maj. Gen. Randall A. Ogden and Chief Master Sgt. Timothy White, 4th Air Force Command Chief tour the new Air Force Reserve mobile marketing platform at the March Air Reserve Base Air and Space Expo. The MMP is an interactive a marketing tool that will increase awareness and audience engagement, generate leads, and educate influencers about the Air Force Reserve. The general and chief are checking out the large high definition touchscreens that feature interactive quizzes and games,(Air Force photo/Master Sgt Chance Babin)
AFRC Recruiting Service rolls out mobile marketing platform
Master Sgt Jacinto Nunez, AFRC Recruiting Service, NCOIC of advertising and marketing branch and Master Sgt Marcus Hearns, a recruiter with Team March, talks to an air show attendee at the recruiter's table, part of the new Air Force Reserve mobile marketing platform at the March Air Reserve Base Air and Space Expo. The MMP is an interactive a marketing tool that will increase awareness and audience engagement, generate leads, and educate influencers about the Air Force Reserve. (Air Force photo/Master Sgt Chance Babin)
AFRC Recruiting Service rolls out mobile marketing platform
Tech Sgt Peter Elefante, a recruiter at Team March, gets a group of air show attendees smiling for a photo at the new Air Force Reserve photo booth, which is part of the new Air Force Reserve mobile marketing platform at the March Air Reserve Base Air and Space Expo. The MMP is an interactive a marketing tool that will increase awareness and audience engagement, generate leads, and educate influencers about the Air Force Reserve. (Air Force photo/Master Sgt Chance Babin)
High School to Flight School
Senior Airman Kory Girouard, a Reserve Citizen Airman flight engineer assigned to the 439th Airlift Wing, Westover Air Reserve Base, Massachusetts, monitors the gauges of a C-5M Super Galaxy during a recent mission. Air Force Reserve Command officials are hoping a new program called High School to Flight School will help the command attract more flight engineers. (U.S. Air Force photo by Senior Master Sgt. Andrew Biscoe)
Yellow Ribbon reveres military children
Dominick Lopez and Kyera Rowe, both children of military parents who recently deployed, participate in a dance-off contest during a Yellow Ribbon Reintegration Program event in Chicago, April 21, 2018. The children also were awarded certificates of accomplishment as part of the Month of the Military Child program celebrated annually during the month of April. (U.S. Air Force photo/Tech. Sgt. Benjamin Mota)
Miller Testifies on AFR Budget
Lt. Gen. Maryanne Miller, chief of Air Force Reserve, Headquarters U.S. Air Force, Washington, D.C., and commander, Air Force Reserve Command, Robins Air Force Base, Georgia, speaks with Gen. Joseph Lengyel, chief of National Guard Bureau, before the U.S. Senate Committee on Appropriations hearing at the Dirksen Senate Office Building, Washington D.C., April 17, 2018. Miller met with the committee to discuss fiscal year 2019 budgeting for the Air Force Reserve. (U.S. Air Force photo by Tech. Sgt. Kat Justen)

Artificial intelligence proves beneficial for ISR data interpretation

AFWERX

Chief Master Sgt. Stefan Blazier, command chief of the 363rd Intelligence, Surveillance and Reconnaissance Wing at Joint Base Langley-Eustis, Va., speaks to a class through video message during the Artificial Intelligence and Design Thinking seminar at AFWERX Vegas, Las Vegas, April 9, 2018. Just as entrepreneurs design, scrap and redesign based on the needs of the customer, the Air Force aims to build a culture where leaders identify the needs of Airmen, champion their solutions, eliminate roadblocks, push back detractors, and celebrate innovative failures and successes. (U.S. Air Force photo by Senior Airman Kevin Tanenbaum)

LAS VEGAS (AFNS) -- The 526th Intelligence Squadron at Nellis Air Force Base, Nevada, hosted an Artificial Intelligence and Design Thinking seminar at AFWERX Vegas.

Event guest speaker Chief Master Sgt. Ian, superintendent of the 9th Intelligence Squadron at Beale AFB, California, introduced more than 100 Airmen, contractors and Department of Defense employees to the fundamentals of design thinking, artificial intelligence and cutting-edge computer technology.

“I want to expose you to the way we do business in (intelligence, surveillance and reconnaissance) and empower you to be part of the conversation,” said event coordinator Senior Master Sgt. Amy, superintendent of the 526th IS, to the group of attendees. “Hopefully, as the concepts becomes less intimidating, they will stimulate a culture of curiosity within you that makes you want to learn more and dig deeper.”

Throughout the seminar, students were taught how to take data from all the domains, analyze it and turn it into decision quality information.

“We need to drive change,” said Chief Master Sgt. Stefan Blazier, command chief of the 363rd ISR Wing at Joint Base Langley-Eustis, Virginia, in a video message to the students. “Our adversaries are constantly developing technology to catch up. We need to adapt and weaponize data to wield answers.”

One way in which Ian taught the students to strategically evaluate this data was through design thinking, which is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.

To illustrate the five steps of design thinking – empathize, define, ideate, prototype and test – Ian used an exercise provided by the Institute of Design at Stanford University. First, each student sketched his or her idea of the perfect wallet. Next, they interviewed the student beside them to understand their wallet desires and needs (empathize). The students then reflected on the interview and what they learned (define) before brainstorming and sketching ideas to meet their “customer’s” needs (ideate). After presenting the sketch to the customer, each student used provided materials to build a model of their wallet (prototype). The final step was testing the design to see if it met the customer’s expectations.

“The idea is to move from personal bias as a designer to meeting customer needs,” Ian explained.

Senior Airman Raymond, who traveled from the 20th IS at Offutt AFB, Nebraska, watched his design evolve with each customer interview. In the end, he designed a wallet with the comfort of a standard billfold as well as the convenience of modern banking.

“By the end of the exercise, I had almost completely scrapped my original idea because of my partner’s feedback,” Raymond chuckled. “He came up with stuff I had never even thought about.”

Just as entrepreneurs design, scrap and redesign based on the needs of the customer, the Air Force aims to build a culture where leaders identify the needs of Airmen, champion their solutions, eliminate roadblocks, push back detractors, and celebrate innovative failures and successes.

“You have to ask yourself three questions before implementing an idea: ‘Can I build it?’ ‘Will anyone use it?’ and ‘Is there anything better already out there?’” Ian explained. “The real heart is going through the process – do we have a problem worth solving or a process that needs improving?”

To further explain the aforementioned questions of feasibility, desirability, and viability, Ian talked with students about how to identify stakeholders, develop a value proposition canvas and transform data in comprehensible chunks of information.

“Think of everything you do as a mini startup,” Ian told the students. “But, instead of thinking about revenue, think about mission completion.”

Several ways in which students can transform data is using artificial intelligence, which extracts high-dimensional data from the real world in order to produce numerical and symbolic information. For example, with the right tools, a dull spreadsheet of numbers can be transformed into a moving masterpiece of emotion.

“You have to make sense out of a ton of data so the warfighter can make a decision,” Ian explained. “Design is not just for artsy people. Designing experiences is all around you.”

Designing ideas and executing ideas require an abundance of resources. One resource available to all Airmen and DoD employees is the AFWERX facility. Amy invited Mark Rowland, AFWERX Vegas director, to explain the unique structure and neutrality of his networking hub.

“The hub is like Switzerland,” Rowland began. “It’s a safe place. We work with startups, and we work with the Air Force. We speak different languages, but we both want the same things. You want solutions to your Air Force problems, and we want to build solutions to your problems. There are one million new visitors to Las Vegas a week. Imagine how many new people and new technologies are here.”

Wrapping up, Rowland left the students with food for thought.

“Spend 95 percent of your time thinking about the problem and only 5 percent on the solution,” Rowland continued. “After all, it’s not about finding a solution, but about finding the best solution.”

For more information about AFWERX Vegas, call 702-790-2330 or visit http://afwerxdc.org/afwerx-vegas/.