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Commentary: The holidays are approaching once again, and so the season of gift giving is upon us. Its arrival is marked by barrages of nonsensical advertising and holiday specials on everything from sweatshirts to new cars to payday loans.


Spending more on gifts won’t bring more holiday happiness

Commentary: The holidays are approaching once again, and so the season of gift giving is upon us. Its arrival is marked by barrages of nonsensical advertising and holiday specials on everything from sweatshirts to new cars to payday loans.

Related Imagery
Michigan's Ignas Brazdeikis drives through the lane during the championship game against Providence in the Air Force Reserve Tip-Off Tournament at the Mohegan Sun Arena, Connecticut. The game was nationally televised on ESPN and featured prominant Air Force Reserve branding at the arena and on television. (Air Force photo/Master Sgt. Chance Babin)
A view of the National advertising seen during the Air Force Reserve Naismith Hall of Fame Tip-Off Tournament featuring Michigan vs. Providence in the championship game at the Mohegan Sun Arena. Air Force Reserve Recruiting Service had recruiters working the games and were featured on ESPN. (Air Force photo/Master Sgt. Chance Babin)
Master Sgt. Marcus Heard, a recruiter at March Air Reserve Base, poses with the championship winning TCU Horn Frogs basketball team, after they took home the Air Force Reserve Naismtih Hall of Fame Basketaball Hall of Fame Classic title in Los Angeles. Recruiters were asked to help present the MVP and championship trophies at all of the tournament AFRC sponsored. (Courtesy photo)
A mass enlistment was held by Team Luke at the Air Force Reserve Jerry Colangelo Classic basketball tournament in Phoenix. A group of 10 future Citizen Airman took part in the enlistment conducted by Col. Robert Tofil, the 944th Fighter Wing vice commander. (Courtesy photo)
A view of the advertising Air Force Reserve Command Recruiting Service had during the Air Force Reserve Jerry Colangelo Classic basketball tournament held in Phoenix, December 9, 2018. The game featured No. 1 ranked Gonzaga against 7th ranked Tennessee, a game in which Tennessee knocked off the top team in the country on ESPN. The highly watched contest gave AFRC RS a tremendous amount of coverage and impressions. (Courtesy photo)
Tech. Sgt Anthony J. McCourt Jr., a recruiter from Westover Air Reserve Base, Massachusetts, presents the Rhode Island Rams with the championship trophy at the Air Force Reserve Men's Holiday Showcase at the Mohgan Sun Arena in Connecticut (Courtesy photo)
UConn Head Coach Geno Auriemma, paces the sidelines during the Air Force Reserve Women's Holiday Showcase at the Mohegan Sun Arena in Connecticut. Auriemma is an 11 time national champion coach with the Huskies, led his team in defeating Vanderbilt 80-42 in front of more than 7,500 fans. (Air Force photo/Master Sgt. Chance Babin)
During the Air Force Reserve Tip-Off Classic, Air Force Reserve branding was shown throughout the arena. Along with the branding in the arena, games were featured on ESPN magnifying the impressions to a national audience. (Air Force photo/Master Sgt. Chance Babin)
Air Force Reserve Command A4 Directorate, Logistics, Engineering and Force Protection, hosts a user acceptance testing session for the BRICE mobile app at Davis Monthan Air Force Base in Arizona with the 924th Fighter Group maintainers in March, 2018. Headquarters Air Force, AFRC, and Monkton teamed up to create and launch an iOS modern mobile app that enables maintainers to directly access the maintenance database from the flight line at the point of aircraft repair at the end of 2018. (Courtesy Photo)
AFRC Yellow Ribbon program
AFRC Yellow Ribbon program
AFRC Yellow Ribbon program